
Ahh... the San Diego Zoo. One of the largest, most comprehensive zoos in the world. Renowned for its impressive number of animals (over 4,000), animal species (over 800) and its progressive conservation and species-preservation efforts. I recently took a day trip (my third visit actually) to this wondrous place. Now, I'm no dummy when it comes to wayfinding and I've got a good sense of direction, but I must tell you, I got lost not just once, but a few times while navigating this monstrosity of a place, even with my map! Everything looked nice and organized... signs were placed at intersections and critical junctures, fonts were large enough to read, everything color coordinated... why the hell could I not find my way? Frustrated I kept repeating to myself 'Who designed this absurd signage? This is what the San Diego Zoo calls wayfinding? Even a monkey would get lost!'
Now when I say I got lost, I'm not referring to the larger main streets of Easy Street, Center Street and Parkway. I'd be a real idiot if I wasn't able to find my way around those streets! The confusion comes in when one is trying to maneuver the smaller areas and get from, for example, the Safari Kitchen (food court #3 off Front Street) to the Panda exhibit. (click
here for a PDF map of the zoo). It would seem easy enough to head down Monkey Trail, past Parker Aviary, hop over to Fern Canyon Trail and take the stairs down to Center Street, while giving yourself a little viewing pleasure along the way. Not so. It really does look a lot easier on the map than it is in person.
When I somehow started heading towards Scripps Aviary, I decided it was time to ask for directions. Interestingly, there were lots of staffers ready to direct me in this area, sitting at specific junctures waiting for people just like me. Go figure! Did they know their signage sucked too? I eventually made it to the Panda exhibit, and thankfully there were Pandas out and about (good thing too, I took five years off my life from frustration trying to see their cute fuzzy faces).
I need to mention... the problem with this particular area is the not so much the signage, but the way it's designed in the first place. It's not the fault of the signage as much as the engineering and architecture of the layout. The signage really does its best to help us maneuver these complex enclaves.
This is the best part of the story.....
A few weeks later, I came across a story online about new signage for the San Diego Zoo. You could imagine my delight... yes! New signage for the zoo, how wonderful! Someone feels the same way I do. Reading on further,
Hunt Design of Pasadena was brought in to develop a park-wide naming and signage system for the streets, paths and trails inside the Zoo. Principal Wayne Hunt says that
'the project was initially intended to focus on signs, but after observing visitor behavior, his team recommended a complete naming system for all streets, paths and trails based on the way people use streets in a city and give directions to each other.'So it turns out I already tested the signage, I got lost using the new and improved Hunt designed wayfinding system. Yup, that's right, I was navigating the new signage. I'm thinking during my next visit, I'll forgo the map and just listen for the chirps, growls, roars and grunts to guide me around, that might be more fun.
Photos from Hunt Design website.