


Thanks to
GOOD magazine,
Design Matters and UC Berkeley Graduate School of Journalism’s
News 21, the conversation about our really crappy FDA food label is finally getting some real press.
Rethink the Food Label put out a call to designers to rethink and redesign our atrocious nutritional label. I know, it's a crowd-sourced design competition, but I really do believe this one is different. It's a means to get people thinking (hello FDA!) about doing something about it, not just getting free design. And with none other than
Michael Pollan judging the entries, this can only make a positive impact on the future of the label.
Yes, I realize the country has an obesity problem, but let's be clear here. It's all about calorie intake; not the fat, sugar, protein, sodium or fiber, which are important in there own right I know. But if you take in more calories than you are expelling (that means exercising it off), then you're going to gain weight, it's that simple. And let's face it, lots of Americans are idiots (no offense Americans) and don't care enough to read labels, and if they do, perhaps they don't understand them. Fine. Then let's make it easier for everyone. Ultimately what we need to do is dumb it down. Again, no offense to anyone, but the less is more concept works here and simplicity is key. So kudos to San Francisco designer
Renee Walker for winning the big first place prize and doing just that... even using simple icons like a thumb's up to call attention to what is good. Second and third place also went to well designed labels, so check out the rest of bunch.
Let's just hope the FDA takes notice... really, how could it not! There are so many conversations about the food label now; read about GOOD's take on
why we need a new label, how labels might make us eat healthier
here and and why a label should teach you a bit more about the food you're about to consume
here. So, know how many calories are in your dinner tonight?
Images from Fast Co Design and Rethink the Food Label websites.